BY LILI story ...


Whilst chasing waves across the world I realised, in plain view, the abundance of plastic pollution in our oceans.

I felt a personal responsibility to find a way to contribute to our ocean's cleanliness and health.
The creation of By Lili allows me the opportunity of designing and offering
eco-friendly product alternatives that are more respectful of the
environment and at the same time raise money for a cause

that I feel should be important to all of us.  

BY LILI will donate 5% of all profits coming

from the collection "FOR THE SEA" to Sea Shepherd.

Sea Shepherd is an international, non-profit marine conservation organization that campaigns to defend, conserve and protect the world’s oceans.

Our oceans and its inhabitants are dying from illegal fishing, plastic pollution and the effects of climate change.

International and national laws protecting the world’s oceans exist but are often not enforced. Sea Shepherd uses direct action to fill this enforcement void on the high seas, and works with national authorities to tackle illegal fishing in sovereign waters.

 Why caring about the ocean?

“with every drop of water you drink, every breath you take, you’re connected to the sea. “
Sylvia Earle
It is often thought that rainforests are the primary source of oxygen on the planet. In fact, rainforests are only responsible for 28% of the oxygen on earth while oceans are responsible for 70%.
To learn more about the importance of the ocean
Click HERE